New Brand Name and Logo Announcement
Brief：New Brand Name and Logo Announcement
We are excited to announce our new brand name and logo. For the purpose of the global market expansion, the international brand establishment and future products and services expansion and developments, QingCheng Ltd. has changed to QAWRUMS Ltd. The brand name and logo changes will not involve any modifications to the nature or operations of the company, nor will it in any way affect our existing relations with our clients and partners.
You’ll see this new name and logo in our public, social and marketing mediums and materials, like website, Facebook, YouTube, Alibaba and more future platforms.
There are mainly two significant changes of our logo and name.
Our Chinese brand name remains as “清诚”. But our English name has changed from the previous Chinese （清诚） spelling of “QingCheng” to “QAWRUMS”. The name “QAWRUMS” is easier for people to pronounce and memorize, which will help the brand recognition and communication globally. It also gives the extension and expansion of our company future diverse developments on the IoT condition and structural monitoring systems and more capabilities.
The logo changes from “AE” with acoustic wave propagation sign to a design themed around the abbreviation Q and presented in a flowing line form, making it lively. It also symbolizes the enhanced dynamics and vitality of our continuously growing team and business.
QAWRUMS Ltd. is previously known as QingCheng Ltd. Our team initially started as Beijing Soundwel Technology, founded in 2000 by a group at Tsinghua University, in Beijing. In 2017, we relocated to Guangzhou city and established Qingcheng AE Institute (Guangzhou) Co., Ltd. (usually shorten to “QingCheng Ltd.”) as our headquarter and retained Beijing Soundwel Technology in Beijing as the branch office.
For over 20 more years, we always keep the original intention and mission in mind and in action to offer high quality and better products and solutions to all customers around the world. With the new name change, we will continue to provide top quality products and will offer more new and better products and services for our customers.